Well-known fashion bloggers today go above and beyond outfit posts and pictures of their dinner the night before. Many participate in events and shows in order to blog about it. Companies and brands tend to reach out to bloggers to advertise in a more personal way. Blogger Julie Sarinana of SincerelyJules.com often participates in these types of posts. In a recent collaboration posted on her blog here, she writes about a company called TONI&GUY Hair Meet Wardrobe that did the looks for London Fashion Week. She brings up products used (and provides links to where they can be purchased) and pictures of how the hair was created.
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Julie Sarinana. (2013). [photograph]. Retrieved from SincerelyJules.com
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This brings about the notion of paid blogging. According to Independent Fashion Bloggers (2013), a blogger’s income looks a little something like this:
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Grechen Reiter. (2013). [graph] Retrieved from heartifb.com
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*This graph was based on the author's own income (blogger)
It shows that around 81.3% of earnings were from affiliations with other companies. Bloggers can make a healthy living from simply by focusing their post on a single brand. This traces back to the consumer behaviour of readers. Because they identify with a certain blogger in terms of interests, they may automatically assume that “just because this person enjoys this product, I might enjoy it as well”. According to Segev et al., (2012), 42% of bloggers admit to blogging about brands they love or hate.
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