Journalism and Blogging

Although journalism and blogging seem to coexist hand in hand, some believe that “blogging has been portrayed as exposing journalism’s weak points” (Lowry, 2006). However, many have also counter-argued that both can actually complement each other. Bloggers tend to practice more accurate, honest, and socially relevant reporting (Lowry, 2006) compared to journalists’ objective qualities. Blogging has also made its way to occupational statuses. Classes on blogging have been implemented in Universities, as well as the granting of legal protection for bloggers (Lowry, 2006). The subject of paid blogging also adds to the argument that it can be a profession. Companies who are willing to participate in a collaborative project approach many bloggers. In this example, blogger Olivia Lopez of Lusttforlife.com collaborated with the brand Madison Harding in order to create a boot she designed.

Olivia Lopez. (2013). [photograph]. Retrieved from lusttforlife.com

The post can be seen here. In doing these collaborations, bloggers can expand their resume, as well as further build their network and get compensation from the brand. It is also beneficiary for the company involved because they allow the readers to purchase a little piece their favourite blogger. Companies can also see out this opportunity for personalized advertising and praise for their products from the blog posts. This goes back to the topic of audiences connecting with the fashion blogger, in terms of interest, and in this case the perfect boot. This is another reason why bloggers are able to make a healthy living and a successful career out of the comfort of their own computers.